10 Google Shopping Custom Fields to Accelerate Your Results
10 Google Shopping Custom Fields to Accelerate Your Results As google becomes more and more driven by an increasingly intelligent Machine Learning algorithm, success becomes less about changes made in the AdWords account and more about the product feed and the data going in. One of the best ways to give Google more data is […]
What Cialdini Taught Me About Adwords & Ecommerce
What Cialdini Taught Me About Adwords & Ecommerce Today I want to share with you my ‘offer’ and copywriting checklist. It’s built around many of the experiments that legendary Influence professor Robert Cialdini wrote about in his book’s. I use this list when I am trying to increase the conversion rate of an AdWords client […]