A temptation to just set up remarketing as a tick in the box strategy
There’s a temptation to just set up remarketing as a tick in the box strategy. That unfortunately is not going to crack the nut. If you walk into any retail store and watch a great sales person at work, they would have a system of selling and follow up. There is no way that they […]
The 3 Phases Of An Ecommerce Business
The 3 Phases Of An Ecommerce Business When I left IBM and setup my first business, I thought that it was going to be big. After working for Rolls Royce, Michelin, Siemens and IBM, I figured I knew a lot about business. I wish I could tell you it was an overnight success. But it […]
Why You Shouldn’t Expand Your Ecommerce Store
Why You Shouldn’t Expand Your Ecommerce Store This sounds counterintuitive and of course sometimes it does make sense to add more products BUT Let me tell you a story about the journey of one online store that went huge by reducing the products they sold This retailer sold women’s clothing, fashion items and some beauty […]
The Winter Olympics is a big deal for the athletes.
The Winter Olympics is a big deal for the athletes. It only happens once every four years and even then some events are over in a second Four years of preparation and a bad landing or windy conditions and it’s all over In ecommerce we too have our Olympic days, think of Black Friday, the […]
Moving to the next level
Moving to the next level If you have a shop that’s doing 6 or 7 figures a year Then you probably found a couple of things that worked and that’s great But what got you to 7 figures is not going to get you to 8 figures Some sites can almost stumble to 7 […]
One of the best ways to optimise your web store is to look at the key landing pages
One of the best ways to optimise your web store is to look at the key landing pages, namely the category and product pages. However, in Google Analytics all the pages get mixed up together. To separate these use ‘content groups’ for product and category pages. Once they are separate, you can look at product […]
The animal buyer types
Hi , A great way to think about Ecommerce store conversion rate optimisation is to split the traffic into the animal buyer types. Doing so highlights where your store is losing customers and what you can do about it immediately. There are four types of animal behaviour present in all people and each person can […]
How do you turn visitors into customers?
Hi How do you turn visitors into customers? Your ecommerce store you will be doing this every day and those customers that do buy believe something about your offering that moves them over the ‘action threshold’. But what about the 95% of visitors that don’t buy? The difference between a new visitor and a customer […]
You don’t start by dismantling the engine.
Hi, If you want to check whether your car is working you look at the dashboard and see if any warning lights are on. You don’t start by dismantling the engine. Unfortunately, when we go and look at Google Analytics that’s what we are tempted to do. The data on first look is massive and […]
She travels the world and runs her shop from her laptop
A friend of mine runs an ecommerce store selling back pain products. She does very well and although not rich, she runs it as a lifestyle business She travels the world and runs her shop from her laptop But to get to this point she had to quit her full-time job And focus on the […]
The fear of the unknown
It’s the same with art, blank page fear – the fear of the unknown! We are all afraid to fail. But fail we must We often think out we need to have it all figured out before we start. Unfortunately, that’s impossible. The world is so full of moving parts that no one mind can […]