How to Make Your eCommerce Business More Nimble & Profitable (Avoid These Costly Mistakes)
In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloat, and inefficiencies that are slowing your growth. What You’ll Learn: • How to reduce costs and streamline operations • The biggest factors making your finances slow and unresponsive • Simple tweaks to […]
Your Bounce Rate Sucks & Why It’s Not Important
In this podcast, Ian and Mark revisit the bounce rate to see how it’s changed. Why this metric might not matter and when it absolutely does. We also have a live free workshop going through our whole model on Friday – you can sign up here – https://book.hammersleybrothers.com/hb-free-workshop/ P.S. Whenever you’re ready… here […]
Ecommerce Business Design
In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’d want to avoid. 🚀 Free Workshop Next Week! 🚀 We’re hosting a free workshop next week, where we’ll dive deep into the full Hammersley Brothers Ecommerce Model. Don’t […]
Add To Cart Rate: Does It Still Matter?
In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk through what’s hot in our online community (still spaces) and level 2 programs (almost full). P.S. Whenever you’re ready… here are 3 ways Ian and I can help you […]
Ecommerce Predictions For 2025
This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What’s working, what’s getting better and the big opportunities you don’t want to miss. P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call […]
Ecommerce: The Profit Velocity KPI
In this week’s podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. Enjoy. P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with […]
Ecommerce: Listeners Questions Podcast
In this podcast, Mark and Ian answer the top listener’s questions. We dig into purchasing a competitor, the best sites to look at right now and how to make more out of big sales events. P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business: […]
Ecommerce: Black Friday Debrief
In the week’s podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten. Don’t miss our Google Ads Course and Workshop next week, details here https://book.hammersleybrothers.com/hb-google-ads-workshop/ P.S. Whenever you’re ready… here are 3 ways Ian and I […]
Ecommerce: Powerful Split Tests Part 3
The third in the series of the best-split tests we have seen make the biggest difference. Engagement devices, cart changes and much more. P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and […]
Ecommerce: Best Split Tests Continued
This week, Ian and Mark continue last week’s theme. Going through the most impactful split test results they have seen. They cover the value tree, positioning, trust and countdown timers. There’s also a paid workshop next week that you can sign up for here https://book.hammersleybrothers.com/workshop/ P.S. Whenever you’re ready… here are 3 ways Ian and […]
The Most Amazing Split Tests Results We’ve Ever Seen
This week, Mark and Ian talk through some of the most amazing ‘Oh my God’ split testing results we have seen. Use these results to maximize your own ecommerce site’s success. Enjoy. P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to […]
Early Black Friday Trading Update
This week, we talk about how brands are handling Black Friday this year. What activity we are seeing and how to adapt to get optimum results? P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and […]