If you have a shop that’s doing 6 or 7 figures a year
Then you probably found a couple of things that worked and that’s great
But what got you to 7 figures is not going to get you to 8 figures
Some sites can almost stumble to 7 figures through random hard work
However, the same randomness isn’t going to cut it.
We have seen it time and time again.
But it is straightforward to grow from 7 to 8 figures
Straight forward but not easy
To move from 7 to 8 figures you need to do 4 things
1. KPI SYSTEM – Have a systematic way of raising the AOV and conversion rate so that you can open up more paid traffic sources.
2. LIFETIME VALUE SYSTEM – Have SEPARATED consistent and predictable sales funnels for both new and existing customers to improve recruitment and lifetime value
3. REPUTATION SYSTEM – Systemise product reviews through third party sites and social media to leverage community power to scale the business
4. FOUNDATION SYSTEM – Take technology architecture to the next level as big sales days, sudden email spikes and ‘big days’ will see much greater fluctuations in traffic – slow site = lost sales
To do these four things you need a big plan and you need to stop doing everything yourself.
You are the talent
You are wasted doing customer support, AdWords
Time to get out of the trenches
You need to be focused on the big stuff – the numbers – the scalability and the strategic.
You cannot do that if you are worrying about one customers late order or one poor review
So, look up and move forward.
Perhaps you know what you should be doing?
Maybe you are just a little scared
It’s easy to keep doing what we know
But what if the time is now
And it’s only a small window
Time to raise your game? Watch my case study video http://
Thanks again!
Mark (The System) Hammersley